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Las Flores

Las Flores is an international festival and the first of its kind to champion the education and responsible use of web3 and AI across Mexico and Canada. We showcase stories from more than fifty countries on the big screen and bring together filmmakers, technologists, students and visitors in iconic venues in Mexico City and Montreal.

Our program features leading voices from Disney, Hollywood studios, Warner and Netflix, along with conversations on responsible AI that empower new creators to share their stories. Supported by trusted partners and global side events in Europe and the United States, Las Flores stands as the event of the year for the future of film and emerging technology.

Shaping the Future of Film

Our values are the foundation of everything we do at Las Flores, guiding how we support filmmakers, build community, and approach technology responsibly.

Protecting and empowering our filmmakers

We place our filmmakers at the center of every decision. Our mission is to protect their creative work, amplify their impact and continue giving visibility to every story that deserves to be told with no hidden agenda, no centralization and no closed circles.

Inclusive and Diverse Community

We have a large and diverse community of students, filmmakers, web3 and AI enthusiasts, and immigrants. We want everyone to have the best possible experience with Las Flores. We cultivate spaces where people feel welcomed, heard, and inspired to grow together.

Responsible technological education

We introduce filmmakers to emerging technologies in a safe and friendly way, encouraging learning and responsible use without promoting AI adoption or giving financial advice.